In business, one seeks to establish a sustainable long-term competitive advantage — something that allows you to outperform or outlast others.
Cities provide multiple competitive benefits: their compactness directly affects time, energy, and resource efficiency. In addition, cities generate new ideas and cultural experiences by bringing together a critical mass of diverse people.
While technology has certainly made it possible for people to work from just about anywhere, this is really only useful for executing work which has already been broadly defined; when it comes to generating new ideas nothing beats face-to-face interaction. It is simply a higher-bandwidth form of communication, and ideation requires trust and some level of long-term interaction.
Car culture is inefficient and runs counter to a lifestyle designed primarily around face-to-face interaction and ideation. Idea-based industries (advertising, banking, technology) have long flourished in urban environments — the kind in which walking, bicycling, and public transportation are the most effective modes of transport.
The very idea of parking is a ridiculous and outdated concept. The notion that we should devote land, tie-up business resources in this feudal enterprise, and perhaps most ridiculously spend time looking for parking spots should convince anyone that this arrangement is not sustainable.
The strategic competitive advantages of cities are clear and incontrovertible. But if cities are so great, why are ours in such terrible shape?
Take Cleveland, for Example…
Most arguments against the benefits of cities tend towards the “Yeah, but” flavor — citing examples of how specific cities have failed. Such arguments are more informed by historical economics than by rational analysis of the present or future.
The argument in support of cities is deductive: inefficiency costs money, cities are more efficient, therefore cities have an advantage. The arguments used against cities are inductive: our cities have not worked well, therefore no cities can ever work well. One possibly valid reason to doubt the deductive argument is the very fact that so many people believe the inductive argument to be valid: the deductive argument can be invalidated only if the presumed efficiency never exists, which could happen if a critical mass of people does not accrue to realize it. Thus, the only thing in the way of a more efficient American future is our own doubt that it is achievable.
Here’s how Americans have been duped about the nature of cities, and how we can overcome our 20th Century biases to realize the sustainable competitive advantage that awaits us in our cities.
Industrial America was not a particularly pleasant place. Cities were crowded with workers, factories, coal smoke, animal waste, polluted waterways, and with the possible exception of New York’s Central Park were not designed environments in any way. It is quite understandable that people of means would have wanted to separate themselves from “common workers” and remove themselves to land surrounding the city. After all, land was the ostensible indicator of wealth for generations. Speaking generally, city centers were thus for people of lesser wealth.
America’s great industrial centers required a vast supply of workers, and they came from across the globe. Each new wave depressed wages, which made them seem less desirable than the last, and clashing value systems created a constant xenophobic revulsion that made for de-facto segregated neighborhoods. Not wanting to risk these vagaries or witness these shifts, many opted for less dense, more stable environments.
Large numbers of low-wage workers densely packed in urban centers could be readily organized for collective bargaining. Henry Ford, in particular, hated this idea, not because he opposed the interests of those being organized, but because he hated the idea of someone profiting from those organizing activities. Ford was deeply anti-Semitic and he ascribed everything from banking to labor organizing as an evil influence of the Jew on the pastoral idea of the progress of industry.
As much as anyone else, Henry Ford invented the suburb and he did it to prevent workers from becoming organized. The Model T, and the suburban hierarchy it enabled, were not only the products of his business — they were a design element in the industrial, suburban future that Ford helped to create.
It is common to throw around words like “industrial decline” and to talk about the “rust-belt”, but the fact is that the post-war period was marked more by prosperity and consolidation than any kind of “decline.”
The capitalist system was just doing what it is supposed to do: create value for shareholders by eliminating inefficiency, and in many cases firms followed Ford’s example by relocating to suburban locations where land was cheaper and unions could be more readily controlled.
Reflexivity is the idea that market participants can affect a market just by observing it. For example, a currency trader with an established track record can move a currency merely by stating an intention to take a position. In the same way, cyclical disinvestment in cities was launched by corporations who began to systematically disinvest in cities as part of their consolidations.
Systematic disinvestment in downtown areas by corporations led to a cycle of negative effects, almost all of which are what people mean when they talk about our “urban ills.” But as intractable as these problems seem, they do not negate the deductive argument in favor of urban environment. Instead, the argument is more along the lines of Yogi Berra’s, “No one goes there anymore — it’s too crowded,” which is both fallacious and clearly informed primarily by human perception.
Reflexive disinvestment has affected politics in particular. Populations in many American cities are off 40% or more from their historical peaks (around 1950). Voter engagement in municipal elections has been abysmal; city officials are often elected on turnout under 25% and by margins of just a few thousand votes.
As a result, city politics often pulls in people more interested in using these positions for their own personal gain than for the greater good. However, there is a catch: if the abuses are too egregious, even more people will leave the cities and the parasite will kill its host. And so we end up with a kind of Peter principle of public service: each post is filled by someone competent enough to survive minimal public scrutiny and still get away with whatever shenanigans is motivating them. (Obviously this cannot be a fair characterization of every individual, but it is descriptive of the system as a whole.)
The political power establishment thus wishes to prolong this state of affairs; attracting large numbers of new, middle class voters will assuredly end their reign. So they do not advocate this; instead of implementing designs that would attract real investment, they talk about “getting tough on crime” and “fixing our schools,” and sometimes they genuinely believe they can address these problems. However, these issues are just final effects of reflexive disinvestment; fix that and crime and schools will fix themselves.
Americans are too often blind to lessons from other parts of the world. Europeans are too effete and socialistic; Asians are too “foreign”. And everybody else, with few exceptions, is the enemy. We are not terribly good at stealing ideas from elsewhere, and we tend to over-value our own experiences.
Detroit’s current failures do not mean that cities are inherently ungovernable or inefficient. Tokyo, Berlin, Paris, London, Shanghai, Seoul and countless others serve as examples of livable modern cities that are being productively adapted with 21st century designs. Within the US, a few cities like Portland offer hints at what can be.
Still, neither examples (nor counterexamples) affect the deductive argument. But when considering examples, Americans are biased towards negative American examples over positive international ones.
If one is going to try to argue against a deductive argument using an inductive one, it could at least be complete and balanced.
“But I Like the Suburbs…”
Thankfully, everyone is different. And often I hear people say, “But I like living in the suburbs.” Or they point out that I (or others) did or do. [Full disclosure: I have lived in the suburbs, worked in the suburbs and the city, went to college in the city when I was younger, and just bought a house in the city because I think now is a good time to make that investment; I am also tired of spending time driving.]
But here again it is inappropriate to try to use single individual examples to invalidate the general deductive argument. I am also not making a judgment about the relative value of the city or the suburbs. Too often people feel that their lifestyle is being threatened, and that is not the point of this argument. The only relevant issues are economic: if someone wishes to live in the suburbs, they should expect to pay for it with time, fuel cost, relative isolation, and a potential long-term political marginalization.
And the fact is that they will probably be less happy. A study recently showed that commuting is the single-most injurious activity to happiness, while having dinner with friends created the most happiness.
Right now, we are subsidizing the suburbs with fuel costs which do not account for environmental externalities. There is no reason to expect this to continue; however even if it does, energy will never be free. Suburbs are a bad economic bet for this reason alone.
Race and Partisan Politics
These two issues are so complex and divisive, I will refrain from discussing them here, despite the fact that I have considered them both in great detail. Each deserves a post (or a volume of books) in its own right.
However it should be said: race is not important to the deductive argument, and neither is partisan politics. Positive, reflexive investment in cities will make them efficient, productive, and diverse; this is a centrist idea that should make both the left and the right happy. Politics and race are both issues that have all-too often been hijacked by people looking to promote their own interests, and Americans have been historically unable to perceive any issue free of these lenses.
Placing Bets on the Future
The long-term strategic advantage that cities can provide (specifically through time, energy, and resource efficiency) is not made any less real by our past failures; America’s cities are indisputably its best hope for the future. The natural evolution of the American economy tends towards higher-order activity, and will ultimately settle on creativity and design at its apex. The longer we wait to begin a cycle of positive, reflexive investment in our cities, the longer we stall our country’s competitiveness and our ability to innovate.
We must only convince ourselves that a more efficient and livable future is possible; the rest will follow.
The First Church of American Business teaches that virtue accrues from execution, and that the ability to manage big, complex to-do lists either personally or via delegation is the key to getting ahead in business.
From there it also holds that competition is all about having and managing longer and more complex to-do lists, and beating out the other guy who’s presumably doing the same thing. Books with titles like “Execution,” “Getting Things Done,” and the “7 Habits of Highly Effective People” depict the business world as a crazy-making self-perpetuating scheme of testosterone-fueled competition, which ultimately aims to canonize its Saints the way the sports world does its highest trophy winners.
Business book writers have it particularly easy; they go back and look for the “winners” of this apparent competition (Jack Welch, Bill Gates, Eric Schmidt) and assign them all manner of superhuman qualities. Occasionally they come across somebody who somehow managed to get on top without shaming (and presumably out-executing) all of his or her peers, and they shrug in disbelief and assume that they must have “the vision thing” and canonize the schmuck anyway; the last thing the high priests of productivity would want to admit was that they didn’t see someone coming.
My deepest wish is to go back to 1960 or 1985 (maybe both) and gouge out the eyes of these practitioners with their own tassel loafers. We’ve seen how this all worked out; this approach to business has led us to the only place it could: a testosterone-fueled sham of an economy.
Certainly execution is important. But in the rush to assign virtue to execution itself, we’ve lost sight of what it is we’re executing – that “vision thing.”
Design is the most important force for good in the world today. Overstated? I don’t think so. Design indicates intent. I believe humanity has good intentions for the world; therefore I believe that design is the way in which we will manifest those good intentions.
Many people are confused about what design is. They confuse it with industrial design (iPod, Beetle, Aeron Chairs) or graphic design (packaging, advertising, marketing, websites), or simply assume it’s one of those “art things” that they don’t have to worry about because they didn’t study it in business school.
But in fact, people design things every day. We are all designers of our lives. In the simplest choices, we are signaling our intentions about how we want to interact with the world and sending subtle cues about the kinds of interactions we desire.
Getting good at design is a little bit like becoming a Jedi master – it comes from a place inside where less is more and where silence is more powerful than sound. It’s about looking for the reasons why something will work rather than the ways it might fail. It’s about finding the line, the melody, the art, the poetry in mundane transactional details and teasing it out to make it serve you. It’s tough to explain, but over the next few days, I’ll be reviewing some recent, unconventional examples of design in my own experience.
Design is all about executing a small number of the right tasks.
This morning, I attended another of Jeff Pulver’s Social Media Breakfasts.
Every time I go, I end up risking a parking ticket. The metered spots are invariably for 2 hours, and 10AM comes almost instantaneously. I can’t tear myself away to go mind the meter; been lucky, so far.
At these events, I’m continuously engaged with friends new and old; like-minded people who love ideas like I do, and who can bat them around like tennis pros.
If you’re like me, you find this kind of intense interaction to be exhilarating and stimulating.
This is what we want to facilitate at SocialDevCamp East — a thoughtful conversation about new ideas and how to realize them. We want to discuss the future in an informed way, synthesizing the lessons of the past with today’s emerging trends. We want to include economics, psychology, and design in this discussion. And iPhone and Rails and Twitter.
Anyway, if this sounds like a conversation you want to have, we guarantee that SocialDevCamp is going to be a blast, and that the day (and the party afterwards) will be a blur. A good blur; a blur you can leverage in the form of new ideas, relationships, and opportunities.
We want to thank our two newest sponsors: AwayFind.com and WebConnection.com. Also thanks to David Kirkpatrick, Senior Technology Editor at Fortune magazine, for attending.
Looking forward to seeing you and your ideas in Baltimore on May 10th!
Dave, Ann, Keith, and Jennifer